Growth isn’t just about doing more
Challenge: $500K ARR project management SaaS with 18% monthly churn and confused positioning in crowded market.
Solution: Narrowed focus to construction industry, rebuilt onboarding, implemented customer success program, clarified value proposition.
Results:
- Churn reduced to 5% monthly
- ARR grew to $1.4M in 12 months
- CAC payback improved from 18 to 7 months
"We stopped trying to be everything to everyone and started being essential to someone." - CEO
