Growth isn’t just about doing more
Transforming a Beachfront Hotel into a Destination
Challenge: 28-room beachfront hotel in Antigua struggling with seasonality, 45% occupancy in off-season, and competing solely on price with all-inclusives.
Solution: Repositioned as boutique wellness retreat, developed signature experiences, built direct booking engine, created off-season packages for remote workers.
Results:
- Year-round occupancy increased to 75%
- ADR improved by 55%
- TripAdvisor ranking went from #12 to #3 in region
